Reading List of StartUp Books for Aspiring Business Owners

December 11, 2011  |   San Diego Bookkeeping   |     |   Comments Off on Reading List of StartUp Books for Aspiring Business Owners

If you are working on starting a business this is a great list of books to check out.

I would also highly recommend reading the E-Myth by Michael Gerber.Although that book isn’t directly for startups, it will give you a very good roadmap for how to set your business up so it can grow easily without a lot of the headaches and limitations so many entrepreneurs run into after they’ve started their businesses.

And if you are just starting out, make sure you get your new business bookkeeping in order from day one so your profits and taxes don’t suffer any unnecessary hiccups along the way!

Whatever your reason for starting a new business, you’ll need to do your homework — before you start and while you are growing your business. A good place to start is to read some books about what you need to know when starting a business.  The following books are a good start on your reading list, to guide you through the ups and downs of the entrepreneurial journey (in no particular order).

Become Your Own Boss“Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works” by Melinda F. Emerson and Michael C. Critelli

A good start-up book needs to have more than just motivational advice about following your dreams. After you’ve made the big step to go out on your own, the myriad lists of things to do and pay attention to can get overwhelming. This is when you’ll want to read Become Your Own Boss in 12 Months . This start-up book is written using a month-to-month timeline that includes specific action items that you can use to get your successful business off the ground.  Don’t miss the companion workbook!


Lean Startup“The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses“ by Eric Ries

Author Eric Ries shares applies the principles of lean manufacturing to software startups. This start-up book contains many stories and case studies from Ries’ experience during the dot com boom as well as with dozens of other companies. It’s an ideal choice for someone who is starting a software or technology-based business and doesn’t have a lot of experience in creating and measuring processes. This book is valuable for anyone looking to drive innovation inside of their new business.


Escape from Cubicle Nation“Escape from Cubicle Nation” by Pamela Slim

The target market for this book is clear.  If you are currently employed in a corporation somewhere, silently wishing as you sat in endless meetings that you could be your own boss but are not sure how or where to get started, then get this book.  If you’ve recently left the corporate world to start a business you also will enjoy it because it will reinforce your commitment and re-energize you. This book explains things that those who are used to being employes need to know about starting a business — everything from how to get health insurance, to how to get clients.


It's Your Biz“It’s Your Biz: The Complete Guide to Becoming Your Own Boss” by Susan Wilson Solovic, Ellen R. Kadin, Edie Weiner

Susan Solovic’s advice is targeted to people who have been thinking about starting a business, but haven’t yet taken the plunge. She gives honest, straight-up advice that includes not getting overly influenced by people trying to convince you to start a business or those trying to dissuade you. She brings up issues that are often ignored or difficult to deal with in the early stages of starting up and then shows you how to deal with them. One example is to build your business with the end in mind and building for being bigger rather than adding on.

The Art of the Start“The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything” by Guy Kawasaki

This Guy Kawasaki startup classic will not only prepare you for business ownership, but will give you insider advice on everything from raising money to motivating your staff. Even though this startup book is written from the perspective of a venture capitalist evaluating new businesses, it’s an excellent read for any small business owner or manager.


Barefoot Executive

“The Barefoot Executive: The Ultimate Guide for Being Your Own Boss and Achieving Financial Freedom” by Carrie Wilkerson

The author, Carrie Wilkerson, explains how life circumstances practically forced her into working from home. If you are a solo-preneur running a home-based or online business, you will find the business models with tables and charts easy-to-understand and implement. Chapters include such subjects as finding a target markets, developing marketing strategies, and brand development. Especially important are the common pitfalls listed to avoid in starting a business from home.  This book is ideal for those in “soft” services, such as online marketers, professional business service providers or consultants, who plan to work from home.

Rework by 37signals Founders“Rework” by Jason Fried, David Heinemeier Hansson

There aren’t too many shortcuts for starting a business, but Fried and Hansson, from 37 Signals have created one. This book distills all the essentials of starting a business and condenses it into a short and comfortable format for any new business owner to read. Rework is the ideal read for small service businesses who are looking to focus more on doing business and less on the paralysis of planning. Rework takes basic business fundamentals like positioning your niche, choosing the right people, doing what works, being more efficient, etc. and spins them in an interesting way.


Million Dollar Consulting“Million Dollar Consulting” by Alan Weiss

This is what many people call the consultant’s bible. Alan Weiss has a global firm specializing in management and organizational development. Known as “The Rock Star of Consulting,” he has written 32 books that have been translated into 9 languages. Million Dollar Consulting is a handbook for any professional who is selling themselves into the C-Suite. Weiss covers the basics of setting up your office, networking, writing proposals, pricing and most importantly, becoming an indispensable resource to your clients.


If you’ve been dreaming of starting your own business, this list will give you the ins and outs of the process from ground up to growth. Even seasoned entrepreneurs can pick up a few pointers as they get into the process of growing their business or starting out in another industry.

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