Here is a great collection of small business marketing ideas.
At the end of the year lots of people start putting together their best of list from the past twelve months and some are better than others. The tips here are ones that will benefit not only San Diego business owners but just about every small business owner everywhere.
These are the kinds of ideas we generally look to incorporate into our consulting practice when we are working with clients to help them grow bigger and more profitable.
Give the list a quick read, see what you like and then dig in and work on really implementing the ones that make sense for your business in the coming year. And keep in mind, in order to make most of these work best and be able to track meaningful results, get your San Diego bookkeeper on board with the process!
20 content marketing ideas. Content marketing is a huge part of online business, but some entrepreneurs may be somewhat intimidated by the idea. If you fall into this category, here are some great ideas to get you started. Small Business Trends
Learning marketing tricks from other businesses. OK, this might not sound like such a revolutionary idea, but, hey, have you ever tried getting some ideas from a business that has little or nothing to do with yours? Maybe you should! Copyblogger
The hundred things that make your business special. What makes a Mexican restaurant in Utah so unique it’s worth blogging about? It could be hundreds of little things that make your small business unique. Do you know what they are? Seth Godin’s Blog
Where none have gone before. Sometimes making an impression in your business is as simple as doing something no other business has done before…at least successfully. Check this startup’s stab at unique service. What accomplishment would set your business apart? WSJ
How quality and price impact your market. This round table discussion with entrepreneurs about balancing the right quality with the right price is a great look at how marketing is a part of everything you do. You’re the Boss
There’s a new social media marketing tool in town. While it’s important to choose your battles when it comes to online marketing, new platforms can offer intriguing new possibilities. Here’s a review of one more to explore. E-Marketing Associates
Why Twitter’s still a top tool. While you can explore the new and exotic to market your small business, it may also be a good idea not to ignore the old standbys. Here’s a look at why Twitter’s still the best promotional tool for your business. BusinessInfoGuide.com
Marketing to your early adopters. By now, most businesses are aware of the value of early adopters, those people who will try almost anything new, when marketing a new product or service. But there are some things you may want to keep in mind when marketing to this pioneering group. Startup Professionals Musings
Does your business tell a story? Telling a story may make your product or service more attractive to customers. Here are some simple considerations when it comes to using storytelling in your company’s marketing efforts. Channelship
Tips for better e-mail marketing. E-mail marketing remains a powerful tool and an important method of keeping information about your business in front of potential customers. Here’s another look at doing it right. Sales Tip a Day